<Photo by: KOLON FnC>

- Held at COEX from November 25 to 27, featuring one-on-one buyer meetings and an experiential promotional booth

- Led by WAAKYZ, the character IP of subsidiary golfwear brand WAAC, to explore content collaborations and licensing opportunities

The KOLON Industries FnC Organization (KOLON FnC) announced that it will participate as an official partner at Content IP Market 2025, led by the character IP of its contemporary performance golfwear brand, WAAC. The event, Korea’s leading IP business platform hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency (KOCCA), will take place from November 25 to 27 at COEX in Samseong-dong, Seoul.

WAAC owns the character IP WAAKYZ, which originated from the brand slogan “Win At All Costs.” The lineup centers on the playful character WAACKY, alongside the warm-hearted SCOVVY and the innocent ground squirrel PIPI. Since 2022, WAAC has been officially operated by SUPERTRAIN, a subsidiary of KOLON Industries, and KOLON FnC is participating in the event based on the proven competitiveness of this IP.

To date, WAAC has actively expanded the WAAKYZ IP through initiatives such as two consecutive appearances at the Character Licensing Fair and collaborations with Artbox, one of Korea’s leading design retail brands. Through its participation in Content IP Market 2025, KOLON FnC plans to showcase the scalability of the brand’s character IP and explore global business opportunities that extend beyond golfwear into broader content domains.

During the event, KOLON FnC will operate consultation booths and a dedicated promotional space for partners. One-on-one meetings with Korean and international buyers will be held at the consultation booths, while potential partnerships, ranging from licensing and co-production to broader collaborations, will be reviewed in response to demand from content studios, animation companies, and lifestyle brands across diverse industries.

An experiential promotional booth will also be set up on-site to showcase WAAC’s character IP at a glance. Designed under the concept of the “WAAKYZ Market,” the space will intuitively introduce each character’s personality along with the brand’s visual appeal.

A KOLON FnC representative said, “This participation marks an important opportunity for KOLON FnC to expand networking with a wide range of industries based on WAAC’s IP. Building on the storytelling and scalability of the WAAKYZ universe, we will continue to pursue content collaborations and long-term IP expansion strategies.”

■ KOLON FnC booth location: A05