- Hosted an FW26 trade show inviting buyers from China, Japan, and Singapore, along with representatives from leading Korean select shops

- Moving beyond a conventional exhibition to deliver the brand narrative in a multidimensional way and engage buyers strategically

- Strong response to brand heritage and product strength, laying the groundwork for accelerated global expansion

The KOLON Industries FnC Organization (KOLON FnC) announced that its outdoor brand KOLON SPORT hosted its first global trade show from November 11 to 13 at the KOLON One&Only Tower in Magok, Seoul.

The trade show was designed for buyers from China, Japan, and Singapore, where KOLON SPORT is actively expanding its market presence, while also offering early access to the brand’s Fall/Winter 2026 collection for representatives of leading Korean select shops. From the seasonal theme and material strategy to the color palette, category-level product development, and marketing plans, the event presented a comprehensive overview of KOLON SPORT’s brand vision and competitive strengths for the FW26 season. KOLON SPORT plans to host global trade shows on a seasonal basis, with the scale to be expanded progressively.

The decision to host the event at the KOLON One&Only Tower was a strategic one, as the venue most intuitively conveys the heritage and technological capabilities of the KOLON brand. Born under the KOLON Group, known for its strong technological expertise, KOLON SPORT fully embodies the group’s R&D capabilities and core identity. The event was designed to communicate KOLON SPORT’s position as a benchmark brand in K-outdoor in a multidimensional way.

A Singapore-based industry representative commented, “With the global rise of K-content, it was impressive to explore a Korean brand that combines strong product planning, design capability, and brand heritage. Demand in the Singapore market continues to grow for brands that balance functionality and style, and KOLON SPORT is well positioned to compete.”

Min Kyung-jae, Head of Strategy at KOLON SPORT, stated, “Building on the growth momentum we have seen in China, KOLON SPORT is pursuing strategic expansion across Asia. Through regular global trade shows, we will continue to communicate our brand direction and product competitiveness to international buyers, accelerating our evolution into a global brand that represents K-outdoor.”

Meanwhile, KOLON SPORT plans to open a new flagship store in Myeongdong within the year, further expanding brand experience touchpoints for both Korean customers and international visitors.