< Photo by: CUSTOMELLOW>

- Unveils a 14-piece collaboration collection for the Fall/Winter 2025 season, featuring outerwear, sweatshirts, and pants with a focus on silhouette and volume

- Styling session with Oncuration on November 21; collection on view at the Seongsu flagship store until November 30

The KOLON Industries FnC Organization (KOLON FnC) announced that its menswear brand CUSTOMELLOW will present its Fall/Winter 2025 collaboration collection with globally renowned designer Hed Mayner at the CUSTOMELLOW Seongsu flagship store from November 21 to 30.

CUSTOMELLOW first partnered with Hed Mayner last year to mark the brand’s 15th anniversary. Building on that collaboration, the two reunite for a second collaboration collection this Fall/Winter season, which will be unveiled for the first time at the Seongsu flagship store. Based in Paris, Hed Mayner is the winner of the Karl Lagerfeld Prize at the 2019 LVMH Prize Awards and is known for redefining contemporary menswear with relaxed silhouettes and a structural design approach.

The new collaboration comprises a total of 14 pieces: eight outerwear styles such as coats, jumpers, and jackets; four pairs of pants; three tops including sweatshirts and knits; and one vest. Crafted from a range of materials including Italian wool, linen blends, and nylon, the collection is rendered in muted tones centered on neutrals and low-saturation hues, creating a calm winter wardrobe. Voluminous proportions, adjustable belts, and other considered details are incorporated throughout, while Hed Mayner’s signature oversized aesthetic is reinterpreted through CUSTOMELLOW’s lens into wearable, everyday pieces.

On November 21, the opening day of the collection, a styling session in collaboration with Oncuration will be held at the CUSTOMELLOW Seongsu flagship store. Global fashion director James Dykes will participate, offering one-on-one styling guidance based on key elements such as silhouette, texture, and tone. The session will be limited to 15 preselected participants, who will have the opportunity to explore personalized styling options centered on the collaboration items.

At the CUSTOMELLOW Seongsu store, visitors can also view the brand’s full Fall/Winter 2025 lineup alongside the collaboration collection. Customers visiting the store will receive a limited-edition collaboration poster, as well as a voucher for Lowkey, a café located near the flagship store, while supplies last.

A CUSTOMELLOW representative said, “This second collaboration with Hed Mayner allowed us to fully express the image CUSTOMELLOW aims to present this Fall/Winter season, with a strong focus on silhouette, volume, and material quality. We invite customers to visit the Seongsu flagship store and experience the collaboration pieces firsthand.”

<Photo description: A view of CUSTOMELLOW Seongsu flagship store>