<Photo description: A scene from the King of Romance music video co-produced by CUSTOMELLOW and Jannabi>

• Collaboration of a fashion brand and a music band both inspired by retro…CUSTOMELLOW selected Jannabi's Choi Jung-hoon as the campaign model
• The collaboration music video for 'The King of Romance' to be released today

CUSTOMELLOW, a menswear brand of the KOLON Industries FnC Organization (KOLON FnC), is launching a music project with Choi Jung-hoon of the rock band Jannabi this season.

CUSTOMELLOW selected Choi Jung-hoon, the leader of Jannabi, as a model for this season in a bid to show a new side of CUSTOMELLOW and produced the music video for "The King of Romance," one of the songs in Jannabi's album "The Land of Fantasy: Captain Giorbo and Old-Fashioned Heroes" released in July this year. CUSTOMELLOW and Jannabi have in common that they incorporate their modern interpretation of retro sensibility into their fashion and music, respectively. This commonality made the collaboration between CUSTOMELLOW and Jannabi possible.

As part of this collaboration project, CUSTOMELLOW co-produced the music video for "The King of Romance."

"The King of Romance," a song from Jannabi's third studio album "The Land of Fantasy," talks about love with a melody reminiscent of a musical along with literary lyrics.

CUSTOMELLOW participated in this music project based on its interpretation of “The King of Romance” as Choi Jung-hoon's honest confession of love. For this music video, Choi Jung-hoon shared the feelings and challenges he had when he wrote this song, and CUSTOMELLOW created styles and visuals that can express them well.

The King of Romance music video will be premiered this afternoon through CUSTOMELLOW's YouTube channel and official social media pages. To celebrate the release, CUSTOMELLOW will hold an event for those who leave a review. More information can be found on KOLON MALL's CUSTOMELLOW page.

In addition, CUSTOMELLOW plans to hold an online promotion with Choi Jung-hoon as its muse in October.

The promotion will share Choi Jung-hoon's candid talk about music and introduce photos that perfectly capture CUSTOMELLOW's style.

“CUSTOMELLOW has collaborated with various artists, but Jannabi is the first artist that we did a music project with. Jannabi's music and CUSTOMELLOW's fashion are both retro-inspired, and our music project will evoke a deep sensibility this autumn," said Son Hyung-oh, Creative Director of CUSTOMELLOW.