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SUECOMMA BONNIE to launch F/W campaign with muse Han Ye-seul

2021-08-19

 


‘REALISE ME,’ a journey to find your true self

Releasing Mary Janes and loafers in line with the F/W shoe trend, as well as sneakers embellished with various details


SUECOMMA BONNIE, the contemporary shoe brand of the KOLON Industries FnC Organization (KOLON FnC), is launching the "REALISE ME" F/W campaign with model Han Ye-seul.


SUECOMMA BONNIE's REALISE ME campaign suggests shoe styling with the concept of a journey to find your true self. Under the three themes of "TRAVEL," "Therapy," and "LIKE ME," the campaign conveys the message that you can find your own style and express beauty from diverse personalities and tastes.


The released campaign photos capture the moments of traveling in nature and escaping from everyday life with the brand muse Han Ye-seul. During the photoshoot, Han Ye-seul, a fashion icon for many women, shared her styling know-how and ideas to create her unique SUECOMMA BONNIE look.


For the F/W season, SUECOMMA BONNIE presents Mary Jane and loafers, which are trending in 2021, as well as a variety of sneakers with feminine details.


SNARE is a Mary Jane shoe with a square toe design embellished with a voluminous T-strap. You can match it with a long dress like Han Ye-seul in the picture to create an easy and casual mood. VIVO is a loafer product with chunky heels and twisted leather detail. The boldness of the shoe makes it an easy mix-and-match item, adding a trendy feel.


NELLA is a sock-type sneaker made of comfortable and light knit material highlighted with feminine pearl ornaments.  

The combination of velvet shoelace and knitted material creates a warm and feminine mood. Lastly, HOLY is a checkered sneaker with voluminous ribbon shoelaces. The sneaker, made of a mix of mesh and leather material, has an inner band that keeps the shoe steady, while the sumptuous outer ribbon creates a fashionable look.


An official from SUECOMMA BONNIE said, “Like the various styles offered by SUECOMMA BONNIE, I hope this campaign will help women find and learn about different aspects in themselves."


SUECOMMA BONNIE is holding a special promotion to celebrate the F/W launch. From August 19 to 25, a discount of KRW 30,000 will be offered for some new products including sneakers, shoes, and mules. For more information, visit KOLON MALL (www.kolonmall.com)

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