<Photo description: KOLON SPORT SEOUL>

- Prime location in Myeongdong, a major hub for international tourists, to serve as a key base for global brand expansion

- Brand philosophy of “Your Best Way to Nature” realized through spatial design, with line-based merchandising across two floors and a premier lounge

- Designed with a sales-driven approach, offering exclusive products available only at the flagship store

The KOLON Industries FnC Organization (KOLON FnC) announced that its outdoor brand KOLON SPORT has opened a new flagship store, KOLON SPORT SEOUL, in Myeongdong, Seoul. By establishing its flagship in Myeongdong—Korea’s most concentrated district for international tourist traffic—the brand aims to accelerate its evolution into a global outdoor brand.

Myeongdong is one of Korea’s most prominent commercial districts, attracting the highest proportion of international visitors and serving as a focal point for global consumer activity. With hundreds of thousands of pedestrians passing through daily, approximately 70 percent of foreign visitors to the area come from China, Japan, and Southeast Asia, while visitors from North America and Europe have also been steadily increasing in recent years. Supported by dense hospitality and retail infrastructure and convenient transportation access, Myeongdong combines strong tourist purchasing power with a high-density commercial environment, making it an optimal location for brands seeking to strategically expand engagement with global customers.

KOLON SPORT SEOUL is a symbolic space designed with the brand’s global expansion in mind. By distilling and expressing KOLON SPORT’s philosophy and identity, the flagship serves as a benchmark that will organically connect with future stores in major commercial districts. Building on its successful establishment in the Chinese market, KOLON SPORT selected Myeongdong as a strategic anchor in Korea to broaden engagement with global consumers this year.

From the architectural planning stage, the store was designed to embody KOLON SPORT’s core philosophy of “Your Best Way to Nature.” Grounded in the brand’s perspective of viewing nature not as something to conquer or overcome, but as an entity that coexists with people, the store was designed to harmoniously integrate natural forms with man-made structures rather than separating them. This design approach is applied throughout the store’s overall spatial flow.

The exterior features a full-front façade that takes advantage of the building’s corner location, enhancing visibility and presence. Inside, natural wood and metal materials are used in balance, while restrained finishes incorporating exposed wood grain and aggregate-textured concrete convey KOLON SPORT’s distinctive interpretation of nature-inspired design.

Located in the heart of the Myeongdong commercial district, KOLON SPORT SEOUL operates across two above-ground floors dedicated to retail. Designed as a sales-driven flagship that prioritizes meaningful purchase conversion over experiential elements, the store is organized into distinct sections on each floor that highlight the identity of individual product lines. This layout allows customers to intuitively understand the philosophy, functionality, and design direction behind each line. Instead of fixed fixtures, modular and movable display units were used to enhance flexibility, while display tables, objects, and digital screens extending from the exterior into the interior were arranged to guide visual flow and deepen customer engagement. As a key flagship location, the store will also feature a dedicated lounge for premier customers, offering a more refined and elevated service experience. 

The first floor features the brand’s Hero line, designed for performance in extreme environments such as mountaineering, ice climbing, and technical climbing, alongside the Backpacking line optimized for lightweight hiking and backpacking. Accessories and KOLON SPORT SEOUL–exclusive products are also displayed on this level. Created to commemorate the flagship opening, the exclusive assortment includes limited-edition items that reinterpret traditional Korean materials and aesthetics in a contemporary way, as well as strategically selected core products. A total of 32 items, spanning apparel, bags, and headwear, are offered, balancing heritage, functionality, and brand identity.

The second floor showcases footwear lines that encapsulate the brand’s identity, along with the Everyday line, which integrates outdoor functionality into daily wear, WEATHER MONSTER designed specifically for fishing, and the Trail Running line engineered for running performance across natural terrain.

To celebrate the opening of KOLON SPORT SEOUL, a tiered purchase promotion will run from January 9 to 18. Customers spending KRW 200,000 or more will receive a carabiner; KRW 400,000 or more, an organizer bag; KRW 500,000 or more, both an organizer bag and a carabiner; and KRW 600,000 or more, a pouch bag set.

A KOLON SPORT official commented, “KOLON SPORT SEOUL is a flagship space designed to reflect the characteristics of a district heavily frequented by international tourists, allowing customers to experience the brand and its products in a more intuitive way. Through strong product competitiveness and a sales-focused operating model, we plan to steadily expand our engagement with global customers.”

■ KOLON SPORT flagship store "KOLON SPORT SEOUL"

- Address: 42 Myeongdong-gil, Jung-gu, Seoul (Floors 1–2)