<Photo by Helinox Wear>

- From gear to wear: completing the Helinox lifestyle through wearable innovation

- A refined balance of technology and aesthetics, combining KOLON FnC’s advanced materials and licensing expertise 

- Debuting the Edition Series, a capsule line that embodies the brand’s identity through 60 core items

- A pop-up store opens in Hannam-dong from October 23 to November 2

The KOLON Industries FnC Organization (KOLON FnC) has announced the official launch of Helinox Wear, a new wearable gear line debuting for the Fall/Winter 2025 season.

Originating from high-performance aluminum trekking poles, Helinox has led the outdoor market since its 2009 debut with its iconic chairs and camping furniture. Through collaborations with numerous global brands and a loyal fan base beyond Korea, Helinox has evolved into a cultural brand that transcends gear. The launch of Helinox Wear represents a natural extension of the Helinox lifestyle—brought to life through KOLON FnC’s innovative functional materials, advanced production expertise, and extensive licensing experience.

At the core of Helinox Wear is the concept of wearable gear—an embodiment of Helinox’s outdoor-born technology and aesthetics translated into clothing. The collection extends the key qualities of gear—lightweight performance, durability, and innovation—into wearable form, presenting a new lifestyle where gear and apparel coexist. Through this, the brand aims to blur the boundaries between everyday life and the outdoors, evolving into a performance lifestyle brand that resonates with a wide spectrum of consumers.

Notably, Helinox Wear focuses on the theme of “Duality,” capturing contrasting yet harmonious values. The name Helinox itself derives from Helios (the Greek god of the sun) and Nox (the goddess of the night). Embodying this duality, Helinox Wear pursues harmony between function and aesthetics, comfort and activity, urban and outdoor, innovation and tradition—a concept consistently reflected in its designs, materials, and campaign direction.

For the Fall/Winter 2025 season, Helinox Wear will unveil approximately 60 core items, spanning regular seasonal collections and the Edition Series. Each product incorporates Helinox’s modular design philosophy, delivering exceptional lightness, portability, and adaptability. Enhanced by KOLON FnC’s advanced functional materials—featuring waterproof, water-repellent, and breathable properties—and its structural design expertise, the line achieves the refined technical aesthetics that define Helinox Wear. Prices range from KRW 100,000 for T-shirts to KRW 400,000–700,000 for high-performance down jackets.

The Edition Series represents a continuous, seasonless line that expresses the brand’s core identity. Each edition will be released in numerical order, beginning with Edition 1, which features two pieces: the ECLIPSE PACK DOWN JACKET and the ECLIPSE PACK DOWN VEST. Both designs eliminate the traditional down bag to maximize lightness and employ a modular panel structure to prevent down leakage. Through this technical approach, the Edition Series embodies enduring value, establishing itself as a line of collectible garments.

To mark its debut, Helinox Wear will open a pop-up store titled “HELINOX THE FIRST EDITION: Original Print” in Hannam-dong, Seoul, from October 23 to November 2. On the first floor, the <EDITION 1> space introduces the design philosophy and development process behind the Edition Series, featuring the ECLIPSE PACK DOWN JACKET and ECLIPSE PACK DOWN VEST. The second-floor showcase presents the full Helinox Wear FW25 collection, offering an immersive brand experience. Visitors can also enjoy a relaxing moment at the first-floor café or on the rooftop terrace overlooking Namsan, where the city and nature harmoniously converge.

A Helinox Wear representative said, “Helinox Wear is not simply a clothing collection—it represents a new form of expression that embodies Helinox’s technology, philosophy, and cultural sensibility. Our goal is to propose a new lifestyle that connects everyday life and the outdoors, where gear and wear coexist.”

Helinox Wear will be available through its pop-up store and official online store, launching on October 23, followed by the opening of flagship stores and entry into major department stores starting next year. Further information is available on the official Helinox Wear Instagram (@helinoxwear).

■ HELINOX THE FIRST EDITION: Original Print Pop-Up Store

- Date: October 23 (Thu) – November 2 (Sun)

- Time: 11 a.m. – 8 p.m.

- Venue: 37 Itaewon-ro 49-gil, Yongsan-gu, Seoul