• A message of support for contemporary women delivered through the brand muse Shin Min-a
• Part of the sale proceeds of Stephanie bags will be donated to an organization supporting single mothers' self-sufficiency

COURONNE, the women's handbag brand of the KOLON Industries FnC Organization (KOLON FnC), is conducting the STEPHANIE WE LOVE campaign for contemporary women.

As part of its corporate social responsibility (CSR) activities, COURONNE launched the STEPHANIE WE LOVE campaign in 2019 to commemorate the 10th anniversary of the brand launch. This year's campaign is the third of its kind. This season, under the theme of "The Story of Stephanie We Love," the brand wants to deliver a message to empower single mothers with the Stephanie bag, a classic and signature item of COURONNE, as a medium. Part of the sale proceeds of The Stephanie bag in the F/W 2021 season and COURONNE bags will be donated to the Eastern Social Welfare Society, an organization supporting single mothers' self-sufficiency. COURONNE will donate shopper bags that single moms can use as diaper bags and daily bags for working moms to help them get back on their feet with confidence.

For the STEPHANIE WE LOVE campaign, COURONNE produced a film with actress Shin Min-a, who is the brand muse, and four women who play professional roles in different fields. The released film, divided into five keywords (Timeless/Simplicity/Classic/Legacy/Origin), delivers the fundamental value of contemporary women who fill their inner self with the uniqueness that COURONNE pursues through the voice of Shin Min-a.

Stephanie Classic, featured in the photoshoot and video, has been one of COURONNE’s best-selling bags since 2012 and was re-released this year. Since the launch, COURONNE has sold more than 7,000 Stephanie Classic bags. Stephanie Classic is known for its hard shape highlighted with a bold lock and the luxurious and classic design. This season, Stephanie Classic comes in two colors: the original color Camel, and the new color Brownie Cake, which is made of Italian crocodile embossed cowhide. The Stephanie Classic bag also made headlines as First Lady Kim Jung-sook wore it at the G7 Summit held in June at the Cornwall Minack Theater in the United Kingdom.

COURONNE is also newly introducing the Stephanie Classic M line, which adopted the original Stephanie bag leather but became smaller with seasonal colors. The medium tote bag featuring a luxurious metal lock is available in Green and Red in addition to the original color Camel.

The STEPHANIE WE LOVE campaign video and photos will be released through COURONNE's official YouTube channel and Instagram on October 26. The Stephanie bag is available at the official website KOLON MALL (www.kolonmall.com) and COURONNE offline stores nationwide.