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LUCKY CHOUETTE collaborates with Disney’s Alice

2021-11-11

  • The brand muse Han So-hee meets cute and curious Alice


LUCKY CHOUETTE, a women's young character casual brand, is launching a collaboration line with Disney's animated character “Alice.”


In this collaboration with the main concept of "Alice in LUCKY CHOUETTE," the brand muse Han So-hee met "Alice in Wonderland," Disney’s cute and curious animated film, to deliver a winter story.


Collaboration products are classic items but feature maximal and unique designs. They include herringbone coats, sailor jackets, hooded shirts, sweatshirts, and cardigans. This line has already achieved more than 40 million won in online sales in just 8 hours after the opening on October 27, with 8 products sold out online and 3 products reordered.


The collaboration items feature the Alice graphic print, spades reminiscent of the card guards in the animation, and diamond patterns. Back Embroidery Point Herringbone Coat features front fastening buttons specially developed to match the Alice mood. And Sailor Wool Jacket, which has toggle buttons with twisted cords, has the Alice spade and emblem logo embroidered on the back as a point. Other products include hoodies and sweatshirts featuring Alice graphics, and a diamond-pattern jacquard cardigan with the English lettering "Alice" on the back.

 

An official of LUCKY CHOUETTE said, "The collaboration with Disney amplifies the brand's feminine yet unique identity. We plan to present a variety of unique collaborations that will bring freshness to customers who love LUCKY CHOUETTE."


LUCKY CHOUETTE X Disney's Alice collaboration products will be unveiled first through MON7, an online promotion at KOLON MALL, which opens seven days earlier than the store launch, until November 2. For more information, visit KOLON MALL (www.kolomall.com).


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