<Photo description: WAAC products are sold in the S+G GOLF store at SKP Department Store in Beijing, China>

• Entering the premium golf select shop S+G GOLF in SKP Department Store in Beijing, China in October
• Following its successful entry into Japan, the brand seeks to expand to Greater China and Southeast Asia

WAAC, the contemporary performance golf wear of the KOLON Industries FnC Organization, is positioning itself as a global brand leading K-golf as it advances into the Chinese market.

In October this year, WAAC opened its first store in China within S+G GOLF, a premium golf select shop at SKP Department Store in Beijing. SKP is a top luxury department store in China, the world's second-largest market for luxury goods. SKP operates a total of 44 branches in China, and the Beijing branch of SKP Department Store, which houses WAAC, is one of the main stores. The S+G GOLF select shop is located on the 5th floor of SKP Department Store, where the sports, children’s and lifestyle goods are on display. Along with WAAC, you can find famous golf brands such as G/FORE, Titleist, FootJoy, and SOUTHCAPE.

WAAC has signed a wholesale contract with Active Leisure International to make inroads into China with plans to expand its presence by opening two more stores, including the Xian branch of SKP Department Store in the second half of the year. On the back of Chinese customers' growing interest in Korean products, WAAC posted 100 million won in sales during the National Day Golden Week (October 1-7), the biggest holiday in China.

WAAC's entry into China follows its successful launch in the Japanese market. From 2020, WAAC has opened official stores in Shinjuku Odakyu Haruku, Matsuzakaya Nagoya, Daimaru Kobe, Daimaru Umeda, Takashimaya Kyoto, and Kintetsu Department Store Abeno Harukas from 2020. WAAC is planning to open a total of 15 official stores in Japan alone by the F/W 2022 season.

As an apparel brand for golfers created by golfers, WAAC is actively going global based on its competitive advantages, such as pattern design optimized for swing, technology proven through continuous material research, a selection of bold colors unique to the brand, differentiated graphics, and witty unconventional designs.

“As interest in K-content has been boosted by the success of 'Squid Game' on Netflix, the world’s largest over-the-top (OTT) media service, various digital-based activities (short-form campaign production, KakaoTalk emoticon release, etc.) that WAAC is promoting to engage with millennials and Gen Z are also recognized as a type of content leading K-golf," said a WAAC official. “We plan to further expand our presence into Greater China and Southeast Asia in the long term driven by this trend and WAAC’s know-how in the Japanese market."

WAAC is a brand that pursues an enjoyable and healthy sport by reinterpreting stereotypes about golf with the unconventional idea of winning by distracting the opponent under the brand slogan of "WIN AT ALL COSTS." To learn more about the brand, visit KOLON MALL (www.kolonmall.com), the official online mall.