• The corduroy vest recorded a sales rate of 98%...Sales of items worn by Jung surged in just 1 or 2 weeks after release

The fashion industry is also feeling the 'squid effect’!

"epigram," a lifestyle brand of the KOLON Industries FnC Organization (KOLON FnC), is enjoying strong sales on the back of the mega-hit Netflix series "Squid Game."

epigram selected actress Jung Ho-yeon as a model this season and recorded soaring sales from the online promotion held at KOLON MALL on September 27 and 24, which featured a lot of items worn by Jung Ho-yeon. Jung delivered an impressive performance as Player 67 Kang Sae-byeok in "Squid Game."

Seven of the 20 epigram women's clothes introduced in this promotion underwent reorders as their sales jumped dramatically. In particular, the corduroy vest has virtually been sold out with a sales rate of 98% and was reordered immediately. The long quilted hooded coat, which may be a bit early for the season, also continues to sell well, so a reorder has already been requested. Whether or not to reorder an item is decided by taking into account various factors including the initial market response. The items worn by Jung Ho-yeon garnered an explosive response in just one or two weeks after the release, and had to undergo an urgent reorder.

"In preparation for this season, epigram has gradually increased both the styles and quantities of women's apparel items from the previous SS season. Customers' growing interest in Jung Ho-yeon, who starred in "Squid Game," combined with the style of epigram, has resulted in a steady increase in sales of women's items," said an epigram official.

** epigram **

epigram is a lifestyle brand that runs various projects in pursuit of "discovery from everyday life and value consumption." Since 2017, epigram has introduced local areas that are familiar and unfamiliar at the same time by selecting a rural city for each season and covering a variety of content on their beautiful nature, people, food, and culture in a book.