300% growth in membership within 1 year of launch
(Photo description: THE CART GOLF celebrates its first anniversary)
- To strengthen mobile services with coverage of golf industry figures and styling content
- Up to 80% off and a limited-edition raffle will be held in celebration of the app launch
THE CART GOLF (www.thecartgolf.com), an online golf select shop of the KOLON Industries FnC Organization (KOLON FnC), is strengthening its services on the back of rapid growth after one year of its launch. The online shop decided to launch a dedicated mobile application as the cumulative number of members (as of May 21) increased by 300% from the launch in 2020, and the average monthly transaction amount jumped by 220% year-on-year.
THE CART GOLF's app has differentiated itself in terms of styling curation content. In addition to curating various products of different brands, it produces original content by shooting style photos. The purpose is to provide customers with practical styling tips while introducing trendy products.
It will also feature expert editorial and various golf-related content. The new "IT’S MY GOLF" category, which will open in June, will share insights of golf brand professionals as well as useful styling tips and product information.
THE CART GOLF currently houses more than 40 brands that are popular among Generation MZ, such as G/FORE, piv'vee, and ANELL, and plans to introduce more domestic and foreign brands recognized by golf enthusiasts by the end of the year.
In addition, THE CART GOLF will hold a special event until May 31 to celebrate the first anniversary of its launch. First, it offers up to 80% off products from famous overseas golf brands such as Birds of Condor, Jones, and Radda Golf. It will also provide special items that were not available in Korea to members through a "limited-edition raffle event."
The Time Deal event, which runs from 5 pm to midnight every day during this period, introduces new items at reasonable prices, and all members who download THE CART GOLF app will receive 10,000 points with no conditions.
Furthermore, customers who purchase products worth more than 1 million won will receive a ball pouch from the luxury brand Neil Barrett, and additionally, a 10% off coupon will be given if you add KakaoTalk Plus Friend. More details can be found at THE CART GOLF.
“Since the launch last year, THE CART GOLF has successfully settled with good feedback from customers. We have prepared differentiated products and various events to repay the support of our customers. THE CART GOLF will continue to strengthen its golf expertise and establish itself as a leading player,” said an official of THE CART GOLF.