• epigram's local project selects a small city each season to introduce the lifestyles of Koreans
• While zelkova, the city tree of Nonsan, was taken as a color motif, a reed field and migratory birds were used as design elements.
• Introducing local specialties repackaged with graphics inspired by Nonsan attractions

epigram, a lifestyle brand of the KOLON Industries FnC Organization (KOLON FnC), has selected Nonsan as the theme for the FW 2021 season local project.

The epigram local project selects a small city for each season and introduces the culture, beauty, and food of the region. Starting with Jeju in 2017, the project has introduced nine cities including Gochang, Cheongsong, and Okcheon. This season, epigram talks about the hidden beauty of Nonsan, Chungcheongnam-do.

First, the color and material representing Nonsan have been applied to epigram products.

The city tree of Nonsan is zelkova, and epigram named the color of the zelkova in this area as "Nonsan Zelkova Khaki" and used it as the key color for this season. Centered on Nonsan Zelkova Khaki, the extended colors of beige, gray, and dark green have been incorporated into the FW season items.

epigram is also launching three kinds of Nonsan-themed sweatshirts.

Migratory birds and a reed field that symbolize Nonsan are featured on sweatshirts using embroidery and printing techniques. The details add style to the shirts while emphasizing the beauty of blank space unique to Korea.

Furthermore, epigram will promote Nonsan by introducing local food.

The Yangchon-myeon area of Nonsan is one of the largest producers of strawberries in Korea, and various processed foods are also available. Among them, epigram chose four items including rice crackers, a gochujang kit, and fermented vinegar made of strawberries, as well as chewy Korean wheat noodles, and sells them at KOLON MALL (www.kolonmall.com) and epigram stores. The unique identity of epigram can also be found in the design of the packaging of these processed food products. In particular, epigram reinterpreted Nonsan's landmarks as graphics to convey the beauty of Nonsan to customers. The brand has also published an epigram storybook that introduces the hidden attractions of Nonsan.

“Nonsan is a familiar city to Koreans, but it was not known as a travel destination. epigram chose Nonsan for the local project this season to let people know more about Nonsan, which has a lot to offer beyond the Nonsan Army Training Center. You will be able to discover a completely new Nonsan through epigram," said Hyung Ok-hyeon, brand manager of epigram.