(Photo description: KOLON FnC launches Golden Bear, an online-only golf brand in a street mood)

• Introducing street mood products targeting young golfers in their 20s and 30s

KOLON Industries FnC Organization (KOLON FnC) launched Golden Bear, a golf wear brand with street sensibility, on March 10. KOLON FnC, which already has golf wear brands such as WAAC, ELORD, Jack Nicklaus, and G/FORE, has added an online exclusive brand targeting Generation MZ (Millenials+Gen Z) to create a more diverse golf portfolio.

Golden Bear presents a collection of the unisex line, targeting young golfers in their 20s and 30s who enjoy street fashion. The brand concept is "golf wear for the free-spirited Golden Generation (an exceptionally gifted group of players of similar age) unafraid of new challenges."

The overall design breaks away from typical golf wear, and the overfit and wide pattern are nicely incorporated. Since the entire line is composed of timeless items, you can wear them for casual styling or mix and match with other products. The brand also increases convenience for golfers, such as a built-in magnet to which you can attach a ball marker.

The main products are basic items such as a comfortable line of hoodies, jackets, and cargo pants.

Hidden Pocket Polo Shirt, which is great for rounding, is a 100% cotton item with a light touch. The opening on both sides of the hem gives extra comfort and is ideal for layering with a sweatshirt.

Cargo pants are shorts with big pockets on both sides and made of cotton spandex material with excellent elasticity, and a band is embedded into the back of the waist for comfortable swing.

The setup using sweat material is also a representative product of Golden Bear.

The relaxing silhouette hoodie is made of functional sweat-wicking material. The color logo on the front highlights the brand's identity, and there is a detail that can be used as a tee holder on the hem. The paired pants are jogger pants with a full waistband, and the fabric's excellent resilience prevents sagging at the knees. Like the top, the tee holder is applied to the outside pocket that can hold simple accessories such as gloves, allowing you to enjoy golf more comfortably.

An official from Golden Bear said, “Golden Bear is a brand that reinterprets the silhouettes that young golfers enjoy in their daily lives by adding the brand's unique sensibility. We will offer products with quality materials and neat design, with which customers in their 20s and 30s can reveal their free spirit.”

Golden Bear will be available on KOLON MALL (www.kolonmall.com) and the fashion platform MUSINSA from March 16 and plans to expand its distribution channel targeting Gen MZ, which is its key consumer group.