(Photo description: LUCKY CHOUETTE chooses Han So-hee as its new muse for the 2021 SS Season Collection)

• Introducing a digital runway incorporating virtual reality from the 2021 SS season

LUCKY CHOUETTE, a young character casual brand for women of the KOLON Industries FnC Organization (KOLON FnC), has selected actress Han So-hee as its new model. From the 2021 spring/summer season, the collection will be introduced through a new digital runway incorporating virtual reality (VR) images.

Actress Han So-hee, the new face of LUCKY CHOUETTE, has become one of the best style icons that the fashion industry loves. The brand chose Han So-hee because her sophisticated image and versatile characters match the direction LUCKY CHOUETTE is heading.

LUCKY CHOUETTE is introducing the 2021 spring/summer season collection with the main theme of "Lucky Sohee" with Han So-hee. It plays the role of both office wear and home wear by offering an effortless and comfortable yet chic style in relaxing silhouettes.

Moreover, the first “digital VR runway” will be introduced since the brand launch. The digital runway allows customers to browse and enjoy LUCKY CHOUETTE's products from various angles in a mobile environment anytime, anywhere, and shop conveniently. In the video, the new muse Han So-hee professionally and charismatically showed off her charm in a variety of looks. The video is available on the official KOLON MALL website.

An official from LUCKY CHOUETTE said, “LUCKY CHOUETTE has been loved by customers every season for its trendy colors and unique designs. We look forward to bringing you a new style with actress Han So-hee, who has appealed to many women with her great acting performance. Like the digital runway starting this season, LUCKY CHOUETTE will continue to build competitiveness with differentiated content that meets consumer needs.”

Meanwhile, LUCKY CHOUETTE is rolling out various promotional events as it unveils its new muse Han So-hee and spring/summer season campaign. If you participate in the regram event on LUCKY CHOUETTE's official Instagram page or vote for the best fit, you may receive one of the items that Han So-hee wore (sailor double jacket, belt bag, etc.). For more information, visit KOLON MALL (www.kolonmall.com). LUCKY CHOUETTE's new products this season are available at KOLON MALL and offline stores nationwide.