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SUECOMMA BONNIE selects Han Ye-seul as the brand's new muse

2021-05-03

(Photo description: Actress Han Ye-seul joins SUECOMMA BONNIE from 2021)


  • Unveiling THE ICONIC YOU, the 2021 Spring/Summer season campaign

Actress Han Ye-seul partners joins SUECOMMA BONNIE, a contemporary shoe brand of the KOLON Industries FnC Organization (KOLON FnC), as the brand's new muse from 2021. This year, SUECOMMA BONNIE plans to present a new direction of the brand and strengthen its competitiveness through differentiated marketing for strategic products and active communication with Generation MZ.


SUECOMMA BONNIE will launch the THE ICONIC YOU campaign for the spring/summer 2021 season with its muse Han Ye-seul. The 21SS season's iconic style was created by combining the trendy style unique to Han Ye-seul and the brand's stylish products. This campaign shows respect for diverse tastes and individuality in line with a recent trend in which people are not defined by a single style.


Products will be released sequentially according to the season.

GLYN is a sneaker featuring a mix of leather and mesh material that can be worn all year round. The three colors of green, orange, and pink add freshness. In the photo, Han Ye-seul is matching the GLYN sneakers as a highlight to a neat black look. GLYN is available in three colors with a price tag of 298,000 won.


MOONBEAM3 is a sneaker featuring a luxurious ribbon decoration and the brand's signature polygon. Made of thin mesh material, the sneaker can be worn in summer and is ideal for creating a feminine and lovely mood. The price is 348,000 won.


FANTINE is a dressy style pump with a birdie ribbon applied to luxurious leather material. The leather, ribbon, decoration, and even the tip color of the heels are all unified, making it more luxurious. You can also match the pumps with set-up style clothes or patterns for a neat look. The price is 348,000 won.


“We chose actress Han Ye-seul as our model because her unique style, the way she communicates with her fans, and her iconic way of living match the direction of our brand. With our new muse Han Ye-seul, we will offer bolder and more diverse looks," said an official of SUECOMMA BONNIE.


In celebration of the launch of the 2021 Spring/Summer campaign, SUECOMMA BONNIE provides a discount of 30,000 won for those purchasing new sneaker models online and offline from February 9 to 21. In addition, customers who purchase GLYN, HOLY 2, FLOR 3, PINATA 2, or SHIRAZ sneakers at KOLON MALL will receive a shoehorn (100 people on a first-come, first-served basis).

You can find the products worn by Han Ye-seul in the photobook from the promotion of SUECOMMA BONNIE, and all products are available at KOLON MALL (www.kolonmall.com) and offline stores.


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