'weDO,' the first platform in the fashion industry that collects brands advocating eco-friendliness, recycling, and animal welfare.
1% of generated sales are donated to related organizations; continuous engagement in CSV activities.
On September 1, 2020, a sustainability category called "weDO" was newly added to the company's KOLON MALL (www.kolonmall.com)
weDO is a platform that focuses on introducing brands that pursue sustainability not only in fashion but also in beauty and lifestyle.
The weDO category features over 30 Korean and foreign brands that care about humans, animals, and the environment.
weDO introduces not just products but brand stories by dividing them into subcategories, such as donation, upcycling, eco-friendly materials, and vegan.
: From a brand that donates a water bottle bag to Africa for every sale of its bag to upcycling and independent brands, KOLON FnC's other sustainability-related projects are underway.
A prime example is KOLON SPORT's NOAH Project. This project, which marks its sixth year, contributes part of the proceeds from sales to environmental protection in an effort to protect extinct animals and plants in Korea.
weDO also introduces various information on sustainability through separate content in an editorial format and communicates with customers by covering a variety of topics, from sustainability-related terms to eco-friendly materials, sustainable product reviews, and interviews.
This category was intended to create a virtuous cycle in which products suitable for a sustainable lifestyle are introduced and part of the proceeds are returned to the environment.
The company will continue its CSV activities through weDO while donating 1% of sales generated in this category for eco-friendly and sustainable activities.
>> Proceeds in the fourth quarter of 2020 were donated for forest recovery in an area affected by a wildfire in Yangyang, Gangwon-do and completed the first planting (2,000 trees for the first planting)
A total of 5,000 pine trees have been planted by spring 2021.